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Unlocking Authentic Marketing Success

Mar 21, 2024

Have you ever felt like you’ve tried every marketing strategy to attract new clients but they don’t seem to work for you? Instead of doubting your abilities as an entrepreneur, maybe a mindset shift and some introspection are in order. 

I recently interviewed Christina Frei from Innate Marketing Genius on my podcast. Christina helps solopreneurs find great clients through genuine marketing strategies.

Here are some notes from Episode 31 of Monday Morning Mojo:

Discovering Your Marketing Archetype

Christina is a firm believer that each of us has innate talents that can serve the greater world. Her holistic approach involves determining her clients' authentic voices and launching content-rich, expertise-building strategies for attracting the right clients. During our conversation, Christina shared insights into the different marketing archetypes she has created and how understanding your archetype can lead to new levels of confidence and success.

Aligning Marketing with Authenticity

One key takeaway from our discussion is the importance of aligning marketing plans with your authentic self. By focusing on serving clients rather than solely pursuing personal success, entrepreneurs can unlock new levels of impact and growth.

Journal Prompts for Self-Reflection

To further guide your exploration of authentic marketing and entrepreneurship, here are some journal prompts to consider:

  • Am I focused on my own success or serving my clients?
  • Am I minimizing my talents and expertise? If so, why?
  • What am I currently doing to market my business? Is it effective?  

By delving into these prompts, we can gain valuable insights into our marketing strategies and pave the way for authentic and impactful growth.

 

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